HSI (IDN Halal Parent Company) & MSY Travel and Tours Collaborate in the Halal & Sharia Tourism Sector

Advancing halal and sharia tourism industry projects is the main determination in this collaboration between companies from Indonesia and Malaysia. But not only that, of course we also jointly explore innovative business opportunities to continue to increase awareness of the importance of complying with Islamic sharia principles. Read this article until the end to find out the details of the collaboration!

This collaboration was inaugurated on December 4 2023 at ibis Kuala Lumpur City Center, Malaysia. Attended by high-ranking representatives from 3 companies, namely HSI (our parent company), MSY Travel and Tours Sdn Bhd, and Arena Hijau Sdn Bhd. Previously Arena Hijau Sdn Bhd had signed an MoU agreement with our parent company. The meeting process went very smoothly so that the signing was successfully carried out by all three parties.

Before going into a more detailed discussion of collaboration, let's first look at the profile of this Malaysian company, come on! MSY Travel and Tours Sdn Bhd is a travel and transportation company located in Selangor Darul Ehsan, Malaysia. To date, this company that provides services to individuals, groups and companies has more than 10 years of experience. The tour package services provided also vary, from ordinary cars to luxury cars, vans, MPVs and buses.

Creating a Variety of Synergistic Collaborations

This MoU signing meeting of course resulted in a special agreement for the three companies. Namely in the halal and sharia tourism industry.

As we know, this industry is no less important and most needed. Considering that Muslims feel comfortable in a tourist environment that is free from prohibited things. Such as halal food, sharia-friendly accommodation, and recreational activities that are in accordance with Islamic religious values.

So, through this cooperation plan it will not only create sustainable business opportunities, but also support the development of halal and sharia-friendly tourist destinations.

The Benefits of Collaboration are Valuable for All Parties

This collaboration certainly provides a number of significant benefits, namely:

1. More significant market development because access to the halal tourism market will be wide open and continue to grow. That way, this industrial ecosystem will progress more rapidly.

2. Provide a sense of security and comfort because tourist facilities and services have been adapted to Islamic principles.

3. As a forum for strategic partnerships with leading companies in the halal tourism industry, so that real synergies become stronger.

4. Provide opportunities for Muslim tourists to contribute to having a positive impact on the local economy in tourism destinations.

5. Help preserve the environment and local cultural heritage.

6. Increase awareness of the importance of halal and sharia tourism for Muslims.

This is a complete explanation of the scope of this collaboration. We all have high hopes that this collaboration will not just be cooperation. However, it can also make Muslims in these two countries more comfortable and safe with the proliferation of halal and sharia tourism in these two countries.